Credit to Phil Beastall, Chris Ilston & Natalie Martins for this amazing story!

An emotional Christmas advert produced for a grand total of £50 has won over the hearts of the internet, with many quipping that it could teach John Lewis a thing or two in how to communicate with the public.

Eschewing big-budget glitz and glamour, the down to earth parable depicts a man patiently scoring off the days to Christmas as he waits for the opportunity to open a gift from his nearest and dearest.

When the big day arrives it becomes clear that the present in question is a box of Sony Walkman cassette tapes full of recordings left to the man by his late mother to listen to on Christmas day.