It had to be here, didn't it? Yeah it's far from one for the ages but the craft behind this year's John Lewis spot is impossible to deny. The spot sees a young boy nurturing a plant in the belief he is growing a perfect Christmas tree before discovering it's actually a monster plant inspired by The Little Shop of Horrors (that he, naturally, befriends). The song by Andrea Bocelli doesn't really do anything for me and the narrative is quite predictable, but the quality and the message is there, as ever. Given it's the brands first year without Adam&EveDDB after 14 years, it could have gone a lot worse.
Meet Snapper: the perfect Christmas tree.
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