It had to be here, didn't it? Yeah it's far from one for the ages but the craft behind this year's John spot is impossible to deny. The spot sees a boy nurturing a plant in the belief he is growing a perfect before discovering it's actually a monster plant inspired by The Little Shop of Horrors (that he, naturally, befriends). The song by doesn't really do anything for me and the narrative is quite predictable, but the quality and the message is there, as ever. Given it's the brands first year without after 14 years, it could have gone a lot worse.

Snapper: The Perfect | & Partners | Ad 2023

Meet Snapper: the perfect Christmas tree.