Where the John ad faltered in its soundtrack, Amazon has gone for the old reliable piano cover of and it, largely, works. The ad takes the now standard ad motif of making elderly feel like children again but does so without trite or twee. It's also filmed with all the panache of a rom-com.

Joy Ride | Amazon Ad

Amazon's 2023 Christmas is a story about -long friendships, showing how joyful are made even more special when they're shared with those you love.