Where the John Lewis ad faltered in its soundtrack, Amazon has gone for the old reliable piano cover of the Beatles and it, largely, works. The ad takes the now standard Xmas ad motif of making elderly people feel like children again but does so without feeling trite or twee. It's also filmed with all the panache of a Hollywood rom-com.
Amazon's 2023 Christmas advert is a story about life-long friendships, showing how joyful moments are made even more special when they're shared with those you love.
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