In a year when going to actual, physical shops has been a rare treat for many of us, London’s department stores are pulling out all the stops to make their festive window displays extra special. If you’re out shopping in the West End this month, take the time to see this lot (following current government guidance, of course). And if you can’t make it to London for the festive season this year… well, we’ve brought the festive season to you via these photos. Enjoy.
Harvey Nichols Christmas windows
‘Bring on 2021’ scream the windows of Harvey Nichols, summing up the collective feelings of the entire
nation world. A pared-back colour scheme of black and silver rules this department store, though there’s plenty that glitters too.
Fortnum & Mason Christmas display
Piccadilly stalwart Fortnum & Mason has turned its beautiful façade into a giant advent calendar once again. Windows of the building represent the numbered doors, while ‘2020’ is stamped in huge numbers down the side.
Selfridges Christmas windows
Selfridges have realised that not everyone will be able to view their Christmas windows in person this year, so they’ve kindly put together a virtual viewing of them online. ‘Earth-conscious and unabashedly festive’ is the theme, with all installations inspired by the shape of the humble Christmas tree — and in true Selfridges style, they’ve pulled out all the stops.
Our favourite is the Royal Mail window (pictured above), a towering stack of letters and parcels, celebrating the handwritten letter and tying in with an instore Royal Mail pop-up. Elsewhere, vintage furniture, kitchenware, shoes and toys all get a look in, with items displayed all available to buy in store, of course.