In the second half of 2020, creative team Ryan and Emma from Grey London worked on a stunning campaign for the Gay Times, a charitable initiative named Amplifund. The initiative supported queer media outlets in countries where it's illegal or dangerous to be LGBTQ+, and uses typographic storytelling to tell the stories of the people affected. The initiative was obviously a great success and it included online and print adverts.
Amplifund is a charitable initiative from the Gay Times which supports queer media outlets in countries where it's illegal or dangerous to be LGBTQ+. An initiative that aims to give queer people a voice.Ryan Delaney
We decided to tell stories of the people affected, in their own voices. We created an editorial hub on the Gay Times website where we told their stories and print adverts which teased the stories in outdoor and press. There was also a secondary tier of work which told abridged versions of the stories for social media platforms and pushed people to the online hub.
Date created: August 2020
Date published: 28 September 2020