Disney has always been about family, unity and sharing. This year’s ad hits the perfect sweet spot to talk about anything and everything that relates to Christmas – no matter what family you are part of. The eponymous ‘Stepdad’ of the ad is an extremely lovable character, one you can’t help but empathise with as he attempts to bring the family together at Christmas. A beautiful, touching ad by the House of The Mouse.
We are proud to reveal our Christmas advert, a heart-warming new story; #TheStepdad.
This year’s story follows Nicole, the granddaughter from last year’s ad, who is now all grown up with a family to make Christmas traditions with. We follow her and her two adorable children, Max and Ella, as their new stepdad Mike moves into their family home.
At the heart of the story is a very special storybook – a precious item belonging to Max from his birth father. The book celebrates the power of storytelling and how it can deepen family bonds; as the family are shown delighting in the magic of Disney storytelling, beautiful animation springs off the pages, igniting the true spirit of Christmas. Follow their emotional journey as we see them combine existing festive traditions with wonderful new ones. We hope you enjoy this special Christmas ad, celebrating the joy that the stepdads of the world bring us.