Few Christmas adverts are solely geared at the “youth of today” but JD Sports were more than clear about its target audience, with a London-city-based advert featuring UK’s coolest Nike-tracksuit wearing young celebrities. Maya Jama, Aitch, Little Simz, Jadon Sancho, KSI and more (oh, my!) star in the big-budget Christmas advert, which features less tinsel and snowy hills, and the more relatable last-minute shopping and slippery slushy ice on city streets. It’s very cool, in a way other ads fail to achieve. Plus, it serves as a reminder to all the teens tasked with picking up the turkey this year: try not to leave it until the shops close.