Few Christmas adverts are solely geared at the “youth of today” but JD Sports were more than about its target audience, with a London--based featuring UK's coolest Nike-tracksuit wearing young celebrities. , , Little Simz, Jadon Sancho, and more (oh, my!) star in the big-budget Christmas advert, which features less tinsel and hills, and the more relatable last-minute shopping and slippery slushy ice on city streets. It's very cool, in a way other ads to achieve. Plus, it serves as a reminder to all the teens tasked with picking up the turkey this year: try not to it until the close.