Having a World Cup in December is a bit of a conundrum for marketers. But Aldi has decided to just go for broke and fuse the two in this ad tease paying homage to an iconic 1998 Nike World Cup Advert.
Created by McCann UK, the new 50-second spot shows Kevin the carrot and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding ‘a football tournament in December'. He screws up the newspaper and then tosses it away… only for some familiar football characters to use it as a football for a kickabout. Set to the soundtrack of Elvis Presley's A Little Less Conversation, it's full of fun, very silly, and packed with puns on football stars' names, including Macaroony, Beth Swede and Marrowdona.
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