Of all the ads so far, this offering by Argos will resonate the most with those who are hosting this Christmas. Immersing us in the loving chaos of a busy Christmas day, this year’s story, created by The&Partnership, focuses around a young couple who expect a small and quiet dinner, but are surprised when friends and family descend en masse.
The spot opens on the couple’s home decked out with Christmas decorations, where the bloke asks, “So how many are coming”, as he places a bowl of crisps on the table, the wife responds, “Hmm just a few”, completely oblivious to the number of people about to descend on them.
The scene cuts to a crowd of excitable neighbours wearing their festive glad rags and holding presents and champagne flutes chanting “party”. The scene then switches to a group of enthusiastic bakers wearing colourful aprons, running with trifles in hand, before focusing on some children joining the crowd too.
It’s a joyful ad that reminds us to get prepared for the return of the big Christmas get together with the message: “They’re coming, be ready”. Cue the couple looking through the Argos app to see what they might need to accommodate more guests.
The 30-second spot launches for the first time today across TV and on social. Four different 10” edits are also expected to land across TV and on social towards the end of November. “Argos has always been for everyone, especially at Christmas,” says Toby Allen from The&Partnership. “And by everyone, we mean everyone. No matter who’s coming, how many of them, and what chaos they bring, Argos will have you covered.”