Matalan doesn't really reference current events or the low mood of the country at Christmas. It basically just sticks to the idea that getting ready for Christmas is a magical time and a good way for people to take their minds off their problems.
Created by McCann Manchester, the spot sees our Matalan hero stepping through a magical Christmas cupboard and takes you on a Narnia-style journey featuring its fashion, gifting and homeware collections. As she finds herself in her Christmas future, we watch her enjoy the holidays as she mentally checks off her to-do list, including a sequined outfit, gift wrap, tags, ‘fancy plates', and more. The concept responds to the brand's research that shows its customers love to prep for Christmas and emphasises the value that Matalan offers.
Our brand new Christmas TV ad is here 🎄 This year, step inside The Christmas Cupboard to make this Christmas one to remember. This Christmas, there's more to love at Matalan.