doesn't really reference current or the low mood of the country at Christmas. It basically just sticks to the that getting ready for Christmas is a magical time and a good way for to take their minds off their problems.

Created by , the spot sees our Matalan hero stepping through a magical Christmas cupboard and takes you on a Narnia-style journey featuring its , gifting and homeware collections. As she finds herself in her Christmas , we watch her enjoy the as she mentally checks off her to-do list, including a sequined outfit, gift wrap, tags, ‘fancy plates', and more. The concept responds to the 's research that shows its customers love to prep for Christmas and emphasises the value that Matalan offers.

Matalan Christmas: The Christmas Cupboard

Our brand new Christmas TV ad is here 🎄 This year, step inside The Christmas Cupboard to make this Christmas one to remember. This Christmas, there's more to love at Matalan.