Tesco Homeplus Virtual Subway Store in South Korea

When grocery chain wanted to expand their market share in , they came up with a brilliant idea.

Because the people in South work long hours they thought of an efficient way to sell their products. The Korean subsidiary Plus put up billboards in stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

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