Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games.
The ads read: “The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets … Alvin Alaff, BMW's Head of Innovation, said ‘It's a car gym but not as we know it.'”
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