The Paralympics - Meet the Superhuman

More Olympic business, this time we take a look at Channel4′s Promo. As It's Nice That echo, there have been some shockingly saccharine Olympic themed ads popping up over the last few months, we're talking proper dross, the kind of nonsense designed to make you weep over washing powder. However, Channel4, the official Paralympic channel, have been dropping some great little shorts over the past months and hit a last with their full ‘Meet the Superhumans' ad. This one got an immediate rewind/rewatch and will hopefully encourage viewers to take a look at an often ignored side of the Olympics. Public Enemy's ‘Harder Than You Think' provides the soundtrack, no suprise 4 did it best. Directed by Tom Tagholm, well done to the 4creative team. More info over here.

See the here sorry about this 🙂

Meet the Superhumans, the stars of the Paralympic Games, exclusively on from to 9 September.

Welcome to a world with no barriers, a world where possibilities are endless and potential is limitless.

Channel 4 is broadcasting an unprecedented 150 hours of live coverage on multiple television channels as well as online, along with dedicated and tablet apps. Multiple streams, live text commentary, sharp social media observations and much more will be available at

Sorry everyone, we'd love to make this available to embed but the rights agreement around the music means we need to keep it on our channel.

Channel 4 Paralympics – Meet the Superhumans – Vander McLeod in the Iraq warzone blown up scene and the Tread mill scene. I do not own this video, Channel 4 owns it, I mean no infringement.

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