Diet Coke's famous “hunk” returns in a TV advertising campaign to mark the soft drink's 30th anniversary in Europe, with a British model chosen to bare his chiselled torso to female admirers for the first time.
The company introduced the Diet Coke break man to its advertising in 1994 – featuring female office workers catching shirtless construction worker Lucky Vanous taking an 11.30am break – but has not aired a new “hunk” ad since 2007.
The new campaign features Manchester model Andrew Cooper, a one-time wannabe singer who released a track in the late 1990s and was briefly represented by Take That‘s former manager Nigel Martin-Smith. The ad, set to Etta James‘s version of the track I Just Want to Make Love to You, will be released on TV in the UK in March.
Cooper appears in the TV ad as a gardener joining the ranks of roles the “hunk” has been assigned over the years, including a lift technician, window cleaner and delivery man.
For the latest information on the campaign and some steamy behind the scenes images visit
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via The Guardian