This year's spot tells the tale of a girl and her making a journey to the North Pole to show how much they appreciate him by giving him a gift. Armed with a Boots bag filled with gifts, the pair embark on an journey together, from the local high to the snow-capped landscapes of the North Pole. It's , fun and breezy with just enough of a rebellious spirit to set it apart from more insipid .

Boots Christmas Advert 2023 | #GiveJoy | Boots UK

This , Boots wants to encourage the nation to give joy and show their appreciation to others. A Mum and Daughter go on a magical adventure and ‘give back to the givers' who have helped them on their way.