This year's Boots spot tells the tale of a young girl and her mum making a journey to the North Pole to show Santa how much they appreciate him by giving him a gift. Armed with a Boots shopping bag filled with gifts, the pair embark on an epic journey together, from the local high street to the snow-capped landscapes of the North Pole. It's light, fun and breezy with just enough of a rebellious spirit to set it apart from more insipid fare.
This winter, Boots wants to encourage the nation to give joy and show their appreciation to others. A Mum and Daughter go on a magical adventure and ‘give back to the givers' who have helped them on their way.