Like O2, Vodafone acknowledges the data poverty in the UK and sets out to raise awareness of the Ofcom findings as part of its everyone.connected initiative. The ad promotes a much thoughtful initiative of Vodafone, accepting old phones and sim cards to give them to the less fortunate – saving them from digital poverty.
Around 1.5 million households don't have digital connectivity in the UK. This Christmas you can help us change that. Donate your old devices and we'll donate the sim cards with data calls and texts.