Like O2, acknowledges the data poverty in the and sets out to raise awareness of the findings as part of its everyone.connected initiative. The ad promotes a much thoughtful initiative of Vodafone, accepting old phones and sim cards to give them to the less fortunate – saving them from digital poverty.

Give the Gift of Connection | Ad 2021 | Vodafone UK

Around 1.5 million households don't have digital connectivity in the UK. This Christmas you can help change that. Donate your old devices and we'll donate the sim cards with data calls and texts.